| Diamond T & Reo Truck Photos
The REO Motor Car Company was founded by Ransom E. Olds in August 1904. The Lansing, Michigan based REO company produced automobiles and trucks from 1905 to 1975. The Diamond T was an American automobile manufactured in Chicago from 1905 until 1911 by the Diamond T Motor Car Company. It was a powerful touring car (models up to 70 hp were available). Diamond T later became known for its trucks. World War II truck orders enabled REO to comeback, but the company remained unstable. In 1954 REO was sold to the Bohn Aluminum and Brass Company of Detroit, and in 1957 REO became a subsidiary of the White Motor Company. White then merged REO with Diamond T Trucks in 1967 to form Diamond-Reo Trucks, Inc. In 1975, the Diamond-Reo firm filed for bankruptcy and most of its assets were liquidated.
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